Your perfect Jewelry styled in just 30 minutes
You bring the wish, I'll bring it to life.
Your jewelry should fit you as perfectly as your favorite tee — from the right metal to the exact stone shape, size, and style that feels like you.
Private Amy is a one-on-one service: intimate, personal, and tailored for your lifestyle.
It's all about you. This is style curation, customization and a drop of retail therapy.
We provide the only service with this high level of care and expertise for everyday jewelry.
Schedule your 1:1 with Amy NOW
One to One Service
No pressure, personal guidance without the sales floor hassle.
Design Expertise
Decades of experience in product design and jewelry development.
Crafted to Last
Our master jewelers ensure flawless craftsmanship to last a lifetime.
Schedule your 1:1 Session with Amy NOW
Don’t just take our word for it
Hear from some of our amazing customers.
“I went BIG and LOVE THEM!
I hesitated at first, but am so glad I went with the 3ct in each ear. Amy was very helpful in showing me what it would look like and helped me feel comfortable in my decision. I am so happy with them and can't believe how comfortable they are with the back off backings. They really work!”
Carolyn B.
"Gorgeous, reliable style
I'm in love with these hoops. I got the silver 12mm. I sleep in these and don't feel a thing, which is awesome I'm a lazy gal who doesn't like to take stuff on and off constantly. Haven't taken them off since I got them. Like a lot of my peers, I only buy lab grown diamonds, so these are just perfect. Highly recommend.”
Morgan D.
“Best every day hoop ever!
I haven't had everyday earrings that I can wear day and night, work and party until NOW! Comfy, easy, stylish, light and bright! Awesome gift. Medium works great for me.”
Julia G.
Fancy Cut Stones
Select the size and shape that suits your style and your budget.
The Unexpected
Slip on, no clasp stretch diamond bracelets. Leave- on comfort we love.
Your Curated Ear
Find the combination that makes you shine in your own special way.
SCHEDULE YOUR 1:1 SESSION NOW
What to expect from a 30 minute Private Amy Session:
Styling Guidance in Real Time
See jewelry combinations curated and styled just for you, as if you were trying them on together in person. Are you a classic prong style, or modern bezel?
Perfect Fit Assistance
Get expert sizing advice and measurement help so every piece feels like it was made for you. No more; too big, too small, too short or too long.
Metal Color Conversations
Explore your favorite metals, with options beyond our core collection — including platinum or rose gold.
Diamond Variety
Consider additional stone sizes and fancy-cut shapes to make your piece truly one of a kind. Love ovals? Elongated cushions your style? Emerald cuts your speed?
Holiday Ready
Start building your holiday wishlist with something special you have your eye on. Or looking for the perfect gift? I've got you.
You will get 15% OFF everything site wide for 48 hours after your Private Amy session.
EASY Sizing
Sizing confusion is a thing of the past! Get help finding your fit.
See It Live
See real try-ons to compare scale, proportions & length.
Shop Confidently
Leave with the perfect fit, style & sparkle for yourself or as gifts.
Save and Get More
Get 15% off on all in stock items for 48 hours after your session.
Lab-Grown Diamonds: REAL and BETTER
In 2018, the FTC declared a diamond is a diamond regardless of its source. Chemically, physically and optically identical to mined diamonds, but contribute to a more ethical and sustainable future.
Learn More
Join us and Sparkle Better®
LAB-GROWN
MINED
100% REAL DIAMOND
COST EFFECTIVE
ETHICAL PRACTICES
SUSTAINABLE MATERIALS
GREATER TRANSPARANCY
There is a $75 fee to book your Private Amy session. After your appointment, that fee becomes a store credit you can use whenever you're ready to shop. The credit does not expire.
No. There is no minimum spend and no obligation to buy. You will still receive your $75 store credit after your session, whether you purchase immediately or wait.
Yes. All purchases made from the site follow our standard return and exchange policy. Customized items are final sale and cannot be returned or exchanged. If there is a sizing issue, we will work with you to find a solution that makes you happy. You can view our full policy here.
You can cancel or reschedule your session at least 48 hours in advance to receive a full refund of your $75 booking fee.
Cancellations with less than 48 hours' notice are not eligible for a refund.
Yes. You are welcome to share your Private Amy Zoom invite. Anyone who joins you will also receive 15% off their purchase, valid for 48 hours after your session.
You will receive a private discount code after your session. The code gives you 15% off in-stock items and is valid for 48 hours after your appointment ends.
Private Amy is a personalized styling consultation with our founder, Amy. She will walk you through product options, offer expert styling advice, and help you find pieces that fit your lifestyle.
It is like shopping with your most stylish, knowledgeable friend who also happens to design the jewelry.